Beverage bottle packaging will be developed into a characteristic packaging industry featuring green environmental protection, profit compression, merger and reorganization, brand sales, and high-quality and high-energy. How to better develop the packaging industry around the theme of “safety, health, and environmental protection” is an issue that companies need to consider urgently. Enterprises that violate the mainstream direction will eventually be screened by the gradually improved shopping mall competition system.
1. Existing problems in the domestic beverage packaging industry
1. Beverage packaging companies have different scales and backward skills
The scale of my country’s beverage packaging companies is uneven, the quality of production cannot be effectively monitored, and the disorder in the market competition is significant, which has led to the continued decline of the profit of the entire profession. Most of the large-scale and group-oriented enterprises are concentrated in the Pearl River Delta and Jiangsu and Zhejiang regions, resulting in an uneven distribution of North and South in a situation of “strong in the south and weak in the north”. At present, domestic beverage packaging companies mainly import equipment produced in Japan and South Korea. Domestic machinery can only be in a supplementary position due to the constraints of investment scale and skill level, and most of them are mainly sold to small and medium-sized enterprises. The production environment of enterprises is also not optimistic. Except for the GMP workshops and wastewater and waste gas treatment equipment built by 10 or 20 well-known enterprises, most of the production workshops of the enterprises are not complete. Together with the rapid development of domestic packaging companies, upstream raw material production companies have been fully expanded.
The technical skills and overall management level of domestic beverage packaging companies are lagging behind the fast-developing food packaging industry. Intensified competition, improved specifications, price increases of raw materials, and greatly reduced profits have made companies exposed to management disadvantages under external pressure. How to effectively improve management levels , To reduce internal losses and expenses to improve the comprehensive competitiveness of shopping malls has become an urgent issue for beverage packaging business operators.
2. Beverage packaging faces the era of meager profit
Beverage packaging is an indispensable part of the beverage market. As the trend of beverages continues to rise, the outlook seems promising. However, it is affected by the price war in the beverage market. Beverage companies, including internationally renowned brands, control packaging costs. It is almost harsh, making domestic beverage packaging manufacturers almost no profit at all. The three levels of profit kneading in upstream industry (raw materials), competition in the same profession, and downstream enterprises (customers). The severe test of the era of meager profit in the packaging profession. Companies with weak economic strength will face greater pressure on their livelihoods. Packaging companies It will also expand the industrial scale through annexation and reorganization, and increase the overall competitiveness. Examples such as the establishment of Chengdu Baobai, the establishment of Lianyungang Zhongjin and Fosu Group’s factories in Sichuan, the establishment of Shuangliang Industrial Park in Jiangsu Shuangliang, and the establishment of Zijiang Industrial Park have confirmed the arrival of the era of occupational annexation and reorganization. At the same time, skill-based sales methods and functional packaging materials are both professional hotspots, which deserve the attention of enterprises.
Second, the development trend of the beverage packaging profession in the future
1. Differentiation of product packaging requirements
“More diverse products, requiring more differentiated packaging” has become a trend in the development of the beverage industry, and the development of beverage packaging machinery skills will become the ultimate driving force of this trend. In the next 3 to 5 years, the beverage market will develop existing fruit juices, teas, bottled drinking water, functional beverages, and carbonated beverages, and will focus on low-sugar or sugar-free beverages, as well as natural and dairy-containing beverages. And other healthy beverages. The development trend of products will further promote the development of packaging differentiation, such as PET aseptic cold-fill packaging, HDPE (with a barrier layer in the center) milk packaging, and aseptic carton packaging. The diversity of beverage product development will ultimately promote the innovation of beverage packaging materials and structures.
2. Strengthening the development of skills is the basis for the continued development of the beverage packaging profession
After entering 2020, with the continuous growth of demand from my country’s beverage shopping malls, domestic beverage equipment manufacturers will further strengthen their own equipment skills research and development, and begin to engage in the development and use of high-end beverage packaging skills. Now, domestic equipment suppliers have made great progress in this regard, and have a strong competitive strength in price and after-sales service. Some domestic beverage equipment manufacturers, such as Guangzhou Tech-Long, Lehui Enterprise, Guangqing Light, Nanqing Light, and Xinmeixing, have demonstrated their potential and advantages in providing low and medium speed (18000BPH～24000BPH) beverage packaging lines. It is mainly manifested in the very competitive price of the entire line, outstanding local skills support and after-sales service, relatively low equipment maintenance and spare parts prices. It can be said that it is this demand of beverage companies that promotes the joint development and advancement of beverage companies and beverage packaging companies.
3. The development of the beverage profession promotes the advancement of the skills of the packaging profession
In the future beverage bottle packaging market, the unique advantages of low consumption of raw materials, low cost, and convenient portability determine that beverage packaging must continue to change customs in terms of skills to keep up with the pace of beverage development. It is customary to use cans or glass as packaging materials for beer. With the continuous improvement of functional films, such as red wine, white wine, coffee, honey and carbonated beverages, it is an inevitable trend that plastic flexible packaging will replace bottled containers and be widely used. The greening of packaging materials and production processes indicates that solvent-free composite and extrusion composite multilayer co-extruded functional films will be used more in beverage packaging. ——Transparent Beverage Bottle
