Imagine being asked to capture a landscape with so much color, texture, and detail that the picture springs to life on canvas, transporting even the most casual observer to that exact location and moment in time. The only catch (and it’s a big one) is that you can’t see the place you’re supposed to illustrate, and no one is able to describe it to you, either. That’s because technically, it doesn’t exist yet. That is the magic of perfume bottle. There are 2 features of perfume bottle:
Fragrance bottle design
Inspiring the perfumers
Fragrance bottle design introduce.
It’s true that once you peel away the layers of mystery and artistry, perfume bottles serve a pretty basic function. Yes, they’re lovely to behold — their crystal necks and flower-bulb stoppers like perfect glass gardens. But at the end of the day, they’re designed to hold and dispense liquid with the same efficiency as any humble household cleaner. No wonder most of us assume that the real stars of the fragrance universe are the precious ingredients inside the bottle — those powdery florals and heavy-lidded ouds that conjure memories and emotions and daydreams. But just like so many objects rendered in glass, perfume bottles offer us a slightly distorted — if not totally reverse — version of reality.
Inspiring the perfumers introduce.
“Sometimes we have to design the bottle even before the fragrance has been made,” says Fabien Baron, the legendary designer, photographer, and filmmaker behind some of the most successful fragrance launches in history, including Calvin Klein CK One. “The designers are actually inspiring the perfumers and giving them ideas.”It may sound contrary to the way we imagine things are done behind the scenes, but this outside-in approach is the industry standard — and has been for decades.It may sound contrary to the way we imagine things are done behind the scenes, but this outside-in approach is the industry standard — and has been for decades.
That’s why the art of perfume bottle design has acquired new weight in an era where consumers often go online to experience fragrance instead of walking up to a store counter. Without the benefit of touch, human interaction, and the alchemy of scent on skin, people need something else to engage their senses and ignite their interest. And more often than not, the perfume bottle is what fills that virtual space. “It’s the first form of communication and the first form of contact that people have with the scent,” says De Baschmakoff. “So of course it has to resonate.”
